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SEO or PPC? Don’t Guess — Get the Mix That Actually Works

Jul 8, 2025

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7 min read

SEO or PPC? Don’t Guess — Get the Mix That Actually Works

Building a better budget strategy starts here. Skip the politics. Keep the performance.

Shane Barker
Shane Barker
Your Rankings Might Drop This Month. Here's How to Protect Them.

Jul 4, 2025

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7 min read

Your Rankings Might Drop This Month. Here's How to Protect Them.

Google’s June core update is here — and it's targeting your long-term trust.

Shane Barker
Shane Barker
DeepSeek in Hot Water, Google Update Rolls Out, and One Big SEO Myth Busted

Jul 1, 2025

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6 min read

DeepSeek in Hot Water, Google Update Rolls Out, and One Big SEO Myth Busted

Core update chaos, data scandals, and the truth about ranking clean.

Shane Barker
Shane Barker
Personalization Isn’t a Trend—It’s Survival

Jun 26, 2025

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8 min read

Personalization Isn’t a Trend—It’s Survival

Buyers Don’t Want “Personalized.” They Want Relevant.

Shane Barker
Shane Barker
5 Local Link Building Wins (Plus the Latest TikTok & Website News)

Jun 24, 2025

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9 min read

5 Local Link Building Wins (Plus the Latest TikTok & Website News)

This Is How Local Businesses Win Google in 2025

Shane Barker
Shane Barker
Enterprise SEO Is Evolving Fast: What You Need to Know for H2 2025

Jun 19, 2025

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6 min read

Enterprise SEO Is Evolving Fast: What You Need to Know for H2 2025

AI-first engines, brand authority, multimodal search. 7 key trends shaping the next 6 months.

Shane Barker
Shane Barker
 👀 Will Google Still Send Traffic to Your Website?

Jun 17, 2025

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6 min read

👀 Will Google Still Send Traffic to Your Website?

Sundar Pichai says yes. But here’s what he didn’t say—and why it matters more than ever.

Shane Barker
Shane Barker
Zero-Click Search Is Here. But Is SEO Really Dead?

Jun 12, 2025

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8 min read

Zero-Click Search Is Here. But Is SEO Really Dead?

AI Overviews Are Taking Over Google. Don’t Panic.

Shane Barker
Shane Barker
Why Social Media Might Be Your Most Important Support Channel Now

Jun 10, 2025

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6 min read

Why Social Media Might Be Your Most Important Support Channel Now

Is Your Brand Keeping Up With Social Customer Service?

Shane Barker
Shane Barker
🧠 AI Changed the SERP — But Your Website Still Wins

Jun 5, 2025

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8 min read

🧠 AI Changed the SERP — But Your Website Still Wins

AI is taking over the top of search. Here’s why your website matters more than ever.

Shane Barker
Shane Barker
🚨 Google Says AI Clicks Are Better — But Where’s the Proof?

Jun 3, 2025

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6 min read

🚨 Google Says AI Clicks Are Better — But Where’s the Proof?

Google claims fewer clicks = better clicks. Here's what marketers should really take away from this shift.

Shane Barker
Shane Barker
We’ve Launched – ShaneBarker.com is Now Live

May 30, 2025

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1 min read

We’ve Launched – ShaneBarker.com is Now Live

Learn what’s new and how to apply for our services

Shane Barker
Shane Barker
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Digital Marketing Mix

Digital Marketing Mix

Marketing Mix is a weekly newsletter packed with insights, tips, and updates on digital marketing. It covers a variety of topics, including SEO, influencer marketing, website optimization, and e-commerce.


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