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Digital Marketing Mix

Marketing Mix is a weekly newsletter packed with insights, tips, and updates on digital marketing. It covers a variety of topics, including SEO, influencer marketing, website optimization, and e-commerce.

Written by

Shane Barker

Archive

1 in 5 Google Searches Now Show AI Overviews

Nov 12, 2025

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7 min read

1 in 5 Google Searches Now Show AI Overviews

Ahrefs analyzed 146M keywords. Here’s where AI Overviews actually appear—and where your site may be losing visibility.

Shane Barker
Shane Barker
Ahrefs Confirms It: Brand Mentions Boost AI Search Rankings

Nov 7, 2025

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9 min read

Ahrefs Confirms It: Brand Mentions Boost AI Search Rankings

Brand mentions are the new backlinks. Here’s how off-page SEO just changed — and how to adapt fast.

Shane Barker
Shane Barker
The Browser That Thinks: How Agentic Browsers Will Reshape Marketing

Nov 5, 2025

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9 min read

The Browser That Thinks: How Agentic Browsers Will Reshape Marketing

When browsers start to act on behalf of users, clicks, attribution, and SEO all change. Here’s what to prepare for.

Shane Barker
Shane Barker
Google Doubles AI Search Usage — And Launches New AI Tool for SMBs

Oct 31, 2025

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8 min read

Google Doubles AI Search Usage — And Launches New AI Tool for SMBs

Google’s Q3 report reveals AI-led search growth, a new marketing AI tool, and upcoming Chrome security changes.

Shane Barker
Shane Barker
Why Great SEO Still Fails in 2025

Oct 29, 2025

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5 min read

Why Great SEO Still Fails in 2025

Smart teams. Solid strategies. Flat results. Here’s what’s really holding visibility back.

Shane Barker
Shane Barker
Deepfakes, Detection, and Distortion: Two Alarming AI Updates This Week

Oct 23, 2025

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6 min read

Deepfakes, Detection, and Distortion: Two Alarming AI Updates This Week

One platform empowers creators; the other proves AI still can’t be trusted with facts.

Shane Barker
Shane Barker
The Types of Content Google’s AI Actually Clicks

Oct 22, 2025

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7 min read

The Types of Content Google’s AI Actually Clicks

Google’s Liz Reid explains what makes users click — and what Google now treats as spam.

Shane Barker
Shane Barker
Google Confirms Ranking Boost for Video, Forums and UGC

Oct 16, 2025

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8 min read

Google Confirms Ranking Boost for Video, Forums and UGC

Google VP Liz Reid says rankings now favor short videos, forums and user-generated content.

Shane Barker
Shane Barker
Want Your Content Cited by AI? Microsoft Just Told Us How

Oct 14, 2025

•

8 min read

Want Your Content Cited by AI? Microsoft Just Told Us How

New Microsoft guidance connects SEO fundamentals with AI search visibility.

Shane Barker
Shane Barker
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Digital Marketing Mix

Digital Marketing Mix

Marketing Mix is a weekly newsletter packed with insights, tips, and updates on digital marketing. It covers a variety of topics, including SEO, influencer marketing, website optimization, and e-commerce.


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