One platform empowers creators; the other proves AI still can’t be trusted with facts.
Google’s Liz Reid explains what makes users click — and what Google now treats as spam.
Google VP Liz Reid says rankings now favor short videos, forums and user-generated content.
New Microsoft guidance connects SEO fundamentals with AI search visibility.
AI Mode isn’t search as we know it. Here’s what’s changing — and what SEOs must do
OpenAI’s new study reveals how people really use LLMs — and what publishers must do.
Traffic declines tied to AI Overviews aren’t temporary — they’re structural. Here’s what to do.
A court document confirms Google’s AI Overviews don’t use links. Here’s what matters instead.
Google’s John Mueller weighs in — here’s what it means for your content strategy.
AI, E-E-A-T, and UGC are rewriting the rules of search. Here’s what’s next.
Major changes in search, AI, and trust this week — here’s what you need to know.
AI Overviews, LLMs, and E-E-A-T are rewriting the SEO playbook. Here’s what’s next.
