Shane Barker

Shane Barker

Shane Barker is a digital marketing expert with over 20 years of experience, specializing in SEO, influencer marketing, e-commerce, and website optimization. As a sought-after consultant, speaker, and author, Shane has helped businesses and influencers scale their online presence, drive traffic, and improve conversions.

1 in 5 Google Searches Now Show AI Overviews

1 in 5 Google Searches Now Show AI Overviews

Ahrefs analyzed 146M keywords. Here’s where AI Overviews actually appear—and where your site may be losing visibility.

Shane Barker
Shane Barker
Ahrefs Confirms It: Brand Mentions Boost AI Search Rankings

Ahrefs Confirms It: Brand Mentions Boost AI Search Rankings

Brand mentions are the new backlinks. Here’s how off-page SEO just changed — and how to adapt fast.

Shane Barker
Shane Barker
The Browser That Thinks: How Agentic Browsers Will Reshape Marketing

The Browser That Thinks: How Agentic Browsers Will Reshape Marketing

When browsers start to act on behalf of users, clicks, attribution, and SEO all change. Here’s what to prepare for.

Shane Barker
Shane Barker
Google Doubles AI Search Usage — And Launches New AI Tool for SMBs

Google Doubles AI Search Usage — And Launches New AI Tool for SMBs

Google’s Q3 report reveals AI-led search growth, a new marketing AI tool, and upcoming Chrome security changes.

Shane Barker
Shane Barker
Why Great SEO Still Fails in 2025

Why Great SEO Still Fails in 2025

Smart teams. Solid strategies. Flat results. Here’s what’s really holding visibility back.

Shane Barker
Shane Barker
Deepfakes, Detection, and Distortion: Two Alarming AI Updates This Week

Deepfakes, Detection, and Distortion: Two Alarming AI Updates This Week

One platform empowers creators; the other proves AI still can’t be trusted with facts.

Shane Barker
Shane Barker
The Types of Content Google’s AI Actually Clicks

The Types of Content Google’s AI Actually Clicks

Google’s Liz Reid explains what makes users click — and what Google now treats as spam.

Shane Barker
Shane Barker
Google Confirms Ranking Boost for Video, Forums and UGC

Google Confirms Ranking Boost for Video, Forums and UGC

Google VP Liz Reid says rankings now favor short videos, forums and user-generated content.

Shane Barker
Shane Barker
Want Your Content Cited by AI? Microsoft Just Told Us How

Want Your Content Cited by AI? Microsoft Just Told Us How

New Microsoft guidance connects SEO fundamentals with AI search visibility.

Shane Barker
Shane Barker
Google’s AI Mode Changes Everything We Know About Ranking

Google’s AI Mode Changes Everything We Know About Ranking

AI Mode isn’t search as we know it. Here’s what’s changing — and what SEOs must do

Shane Barker
Shane Barker