TikTok vs YouTube

Hello, business owners and content creators!

If you're looking for a suitable platform to promote your products or services through video content, you must be wondering: Is YouTube or TikTok the right fit for my business?

Well, the answer to that question may not be as black and white as you think. It all depends on your business goals and the target audience you're trying to reach.

Here's a quick rundown of the key differences between the two platforms:

• TikTok is a short-form video platform, whereas YouTube is a long-form video platform.

• TikTok is mostly used by younger generations, whereas YouTube has a more diverse user base.

• The content on TikTok is often lighthearted and entertainment-focused, whereas the content on YouTube is typically more educational or informative.

For more in-depth information, check out my recent blog post.

It will help you take a more detailed look at each platform and see which one is better suited for promoting your business. Be sure to share your thoughts with me!

Shane