The Only SEO Checklist You’ll Ever Need✅

The Only SEO Checklist You’ll Ever Need✅

July 06, 2023

Read time: 5 minutes

Hey, Shane here

Welcome back to the Marketing Mix by Shane! Today’s newsletter will provide you with a comprehensive SEO checklist that you can use to improve your website's SEO. 

The checklist includes both technical and on-page SEO factors, so you can be sure that your website is optimized for search engines.

In today's newsletter, I'll share the only SEO Checklist you’ll ever need, neatly presented in 5 minutes!

In here you'll find:

  • The only SEO Checklist you’ll ever need!

  • Must have SEO Audit Tools.

  • The latest digital marketing news.

  • My latest blog updates.

The Only SEO Checklist You’ll Ever Need

Search engine optimization (SEO) is the process of improving the visibility of a website or webpage in search engine results pages (SERPs). By optimizing your website for SEO, you can attract more visitors to your website and boost your online traffic. 

Technical SEO Checklist

Technical SEO is the process of optimizing a website's technical aspects to improve its ranking in search engine results pages (SERPs).The technical SEO checklist includes the following factors:

  1. HTTPS: Your website should be secure with HTTPS. This will help improve your website's ranking in Google's search results.

  2. Sitemap: You should submit a sitemap to Google Search Console. This will help Google to index your website's pages more quickly.

  3. Mobile-friendliness: Your website should be mobile-friendly. This means that it should be easy to use on mobile devices. You can check your mobile performance on plenty of different tools including Semrush’s Site Audit Tool.

  4. Robots.txt: You should create a robots.txt file. This file tells search engines which pages on your website they should crawl on and index. Here’s an example of a well-created structure.

  5. Manual actions: You should check for manual actions. These are actions that Google has taken against your website, such as a penalty for spam.

  6. Crawl errors and broken links: You should identify crawl errors and broken links on your website. These can hurt your website's SEO.

  7. Site speed: You should optimize your website's speed. This will help to improve the user experience and make your website more search-engine friendly. Use Google’s PageSpeed Insights to help you. My website has a score of 98 and is well-optimized for mobile and desktop users alike.

To learn how to do a complete technical SEO audit in 9 steps, click here.

On-page SEO Checklist

On-page SEO is the process of optimizing a website's content and structure to improve its ranking in search engine results pages (SERPs).The on-page SEO checklist includes the following factors:Title tags: Your title tags should be clear, concise, and relevant to your content.Meta descriptions: Your meta descriptions should be informative and persuasive. They should also be relevant to your content and no more than 160 characters long.Header tags: Your header tags should be used to structure your content and help search engines understand your website's content.Keywords: You should use keywords throughout your website's content. However, you should use them naturally and avoid keyword stuffing. Tools such as Surfer SEO and Semrush can help you find the best keywords.Images: Your images should be optimized with alt text and titles. This will help search engines understand your images and make them more accessible to users.Internal links: You should use internal links to connect related pages on your website. This will help to improve your website's navigation and make it easier for search engines to crawl and index your website.By following the SEO checklist in this newsletter, you can improve your website's SEO and attract more visitors to your website. However, it is important to note that SEO is an ongoing process. You will need to regularly monitor your website's SEO and make changes as needed.