💪Supercharge Your SEO with Google Trends

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Read time: 4 minutesHey SEO enthusiasts,This week, we're diving into the power of Google Trends and how it can transform your SEO strategy. Google Trends is a game-changer for content creators and marketers, offering insights into what people are searching for in real time. By leveraging these trends, you can stay ahead of the curve, create relevant content, and drive more traffic to your website.

What you’ll find in this week’s newsletter:

• How to use Google Trends to supercharge your SEO

• Featured agency of the week

• New on the blog

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How to Use Google Trends to Supercharge Your SEO Strategy

Staying updated with search trends is crucial for any effective SEO strategy. Google Trends provides invaluable data on what’s currently popular, allowing you to tailor your content to meet the interests and needs of your audience.By understanding how to use this tool, you can significantly enhance your SEO efforts and ensure your content remains relevant and engaging.

What is Google Trends?

Google Trends is a free tool that analyzes the popularity of search queries in Google Search across various regions and languages.It shows how often a particular search term is entered relative to the total search volume over a specified period. This insight helps you identify trending topics, seasonal interests, and shifts in user behavior.

Why is Google Trends Important for SEO?Google Trends offers a treasure trove of data to enhance your SEO strategy. By staying attuned to what users are searching for, you can create content that not only ranks well but also resonates with your audience.It allows you to stay ahead of trends, optimize your content strategy, and ultimately, drive more traffic to your site.

How to Use Google Trends for SEO

1. Identify trending topicsUsing Google Trends, you can discover the latest topics gaining popularity. Enter keywords related to your industry and see their search interest over time. This allows you to create content that aligns with what people are currently interested in, increasing your chances of attracting more visitors.  2. Do seasonal content planningMany search terms exhibit seasonal patterns. Google Trends helps you identify these patterns so you can plan your content calendar accordingly.For instance, if you notice an uptick in searches for "beach vacations" during the summer, you can prepare relevant content ahead of time to capture this interest.As you can see below, there’s a sharp increase from August to September for the term, “Halloween,” which means if you’re doing seasonal content, you should slowly start releasing content mid September throughout October. 3. Conduct competitor analysisBy comparing the search trends of your brand with your competitors, you can uncover opportunities to differentiate your content. If a competitor’s keyword is trending, consider creating high-quality content around that topic to capture some of that search traffic.4. Research keywordsGoogle Trends is a powerful tool for keyword research. It helps you find related queries and rising terms that may not yet be widely recognized. This early identification can give you a competitive edge by allowing you to target emerging keywords before they become mainstream.It could be as simple as adding a search term such as “free SEO tools” inside your best SEO tools article, as it is slightly more popular than “best SEO tools.” 5. Get geographical insightsUnderstanding where your audience is located can help you tailor your content to specific regions. Google Trends provides data on the geographical popularity of search terms, enabling you to create localized content that resonates more effectively with regional audiences.For instance, I used the same search terms as the previous picture, but changed location to India. A country known for its SEO specialists, you’ll find that the search term, “free SEO tools,” ranks much higher than “best SEO tools.” You can also go more in-depth by assessing sub-regions and cities. This is very helpful for local SEO. To put it to the test, I searched for the best bagel in The United States. Here are the results:  To no one’s surprise, New York had the highest number of searches for the best bagels. This proves Google Trends is effective in helping you find the right search terms to improve your local SEO.  6. Optimize for YouTube and video contentGoogle Trends also includes data for YouTube searches. By analyzing these trends, you can create videos that align with what users are currently searching for, increasing your chances of appearing in search results and gaining more views. Use the best short video makers like Invideo to create videos like a pro.7. Update your old contentRegularly updating your existing content with current trends can boost its relevance and visibility. Google Trends helps you identify topics that are gaining traction, allowing you to refresh your old posts to keep them up-to-date and engaging.You can find the top trending search terms by simply going to “trending now.”8. Run product launch and marketing campaignsGoogle Trends can guide you on the best times to launch new products or run marketing campaigns. By understanding when related search terms are peaking, you can time your launches to maximize visibility and impact. ConclusionConclusionGoogle Trends is an indispensable tool for any SEO strategy. By keeping an eye on trending topics and user behavior, you can create content that resonates with your audience and drives more traffic to your site.Whether you are planning a content calendar, launching a new product, or simply looking to stay ahead of your competitors, Google Trends provides the insights you need to succeed.