Supercharge Your SEO Through the User Experience! 🚀

Supercharge Your SEO Through the User Experience! 🚀

May 18, 2023

Read Time: 4 minutes

Hey, Shane here

Welcome back to Marketing Mix by Shane. In today’s newsletter you’ll learn:

  • How you can optimize your website’s UX to better your SEO

  • Featured Tool

  • 3 Tools to help you improve site’s user experience

  • The latest in digital marketing news

How to Supercharge Your SEO by Optimizing Your Site’s User ExperienceIn the digital marketing space, the importance of search engine optimization (SEO) in driving organic traffic to websites can not be underestimated. Websites spend countless hours optimizing content, building backlinks, and analyzing keywords to improve their search engine rankings. However, there's one unsung hero in the world of SEO that deserves our attention and appreciation: user experience (UX).In recent years, search engines, particularly Google, have placed a significant emphasis on user experience when determining the ranking of websites. It's not just about having great content anymore; it's about how that content is presented and how users engage with it. This shift in focus is primarily due to Google's E-E-A-T guidelines.So, why does Google love websites that prioritize user experience? Because E-E-A-T loves it too. Let's explore how UX design elements can impact your website's E-E-A-T and ultimately boost your SEO efforts.Design: Fast Loading, Mobile-Friendly, Easy NavigationWhen it comes to user experience, website design plays a crucial role. First and foremost, your website should load quickly. Users have become increasingly impatient, and a slow-loading site can lead to high bounce rates and lower search engine rankings. In fact, 53% of users will abandon a mobile site that takes longer than 3 seconds to load. It’s not just a factor in user engagement, but also your SERPs. 

John Mueller, Google’s senior search analyst, made it very clear in this video on Google Search Central, that loading times are 100% a ranking factor.To optimize your load times, you should: 

  • Make sure to use a reliable WordPress hosting service

  • Optimize images to be smaller and use JPEGs as much as possible

  • Minimize the amount of coding on the page 

  • Leverage caching techniques such as minimizing your HTML, Javascript, and CSS

For a full guide on optimizing your website for mobile devices, check out 8 Super Effective Ways to Optimize Your Mobile Conversion Rates.Moreover, with the rise of mobile devices, it's essential to ensure your website is mobile-friendly. Responsive design allows your site to adapt seamlessly to different screen sizes, providing a smooth and enjoyable experience for users, regardless of the device they're using.Additionally, easy navigation is key to keeping users engaged and encouraging them to explore more pages on your website. A clear and intuitive navigation menu, breadcrumbs, and internal linking can help users find what they're looking for quickly and effortlessly.Google Loves When Websites Cherish Their UsersGoogle's ultimate goal is to provide the best possible user experience for its search engine users. By prioritizing user experience on your website, you align your goals with those of Google. When users have a positive experience on your site, they are more likely to spend time exploring, engaging, and ultimately converting. This sends positive signals to search engines, which reward your website with higher rankings.By focusing on fast loading times, mobile-friendliness, easy navigation, relevant content, and demonstrating expertise and trustworthiness, we can enhance our website's E-E-A-T and improve our search engine rankings.

Want to Improve Your Site's Performance, as well as Your SEO?

Semrush is this week's featured tool! There's no denying that Semrush is the best in the business when it comes to all-in-one SEO platforms.But when it comes to optimizing your site for search engines, there's more to it than simply finding keywords and writing engaging content. Semrush offers everything you'll ever need to optimize your website, including:

The best part is, I've partnered with Semrush to offer you not 7 days, but a 14-day free trial for their Pro subscription. If you haven't tried Semrush, now's the time! Just click on the banner below to get your free trial.If you're worried you might not have the SEO skills to fully make use of a tool such as Semrush, don't fret. I've put together the ultimate SEO course to kickstart your SEO journey.The best part?Everything you learn in this course can be implemented with the help of Semrush! Just click the button below to sign up for my SEO course.