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SEO is Changing – Are You Ready?
Jono Alderson reveals why traditional content is dying – here’s what to do instead.
Shane Barker
April 01, 2025
Sponsored by
Disclosure: This content may contain few affiliate links, which means if you click on them, I will get a commission (without any extra cost to you).
📰 Tuesday Marketing Mix: Quick, Actionable, and Interactive!
Welcome to your bite-sized marketing update! Let’s dive into SEO’s future, get your take on industry trends, and catch up on last week’s most significant marketing news.
🔥 Hot Take: SEO in 2025 – The Game Has Changed
Jono Alderson, ex-Yoast SEO lead and now at Meta, calls the buzz the slow death of traditional content marketing. On the Majestic Podcast, he explained how Google’s AI-driven search reshapes rankings.
Key Takeaways:
Generic content is dead: Google deprioritizes redundant blog posts offering no unique value.
AI-generated content is risky: Google’s EEAT updates favor original insights over AI-written fluff.
SEO is about real-world expertise: The future is first-hand research, expert insights, and unique experiences.
🔥 Jono’s Mic Drop Moment:
“Every dentist website has the same blog post: ‘Top 8 Tips for Cosmetic Dentistry.’ It’s keyword-driven noise. Google doesn’t need it.”
💡 My Take: This is the shift I’ve been talking about. If you continue creating content just for rankings, you’ll get crushed. The winners: brands that publish real experiences, break industry news, and share expert insights.
⚡ Marketing Hack of the Week: Build Authority, Not Just Content
Stop writing blog posts just to hit a keyword quota. Instead:
✅ Interview industry experts and feature their insights.
✅ Conduct original research and share unique data.
✅ Publish case studies that show real-world results.
✅ Create interactive content that engages users (quizzes, tools, etc.).
The future of SEO is authority over volume. Quality beats quantity.
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It’s time to ask yourself: if your newsletter platform isn’t doing enough for you, what are you going to do about it?
SEO is evolving. What’s your strategy for staying ahead? |
Looking for more in-depth strategies and exclusive content?
Check out my Gumroad page for courses, guides, and tools that can help take your digital marketing to the next level. Whether you're looking to master SEO, influencer marketing, or content strategies, I've got resources to get you there. Plus, you'll find some free content to help you get started right away!
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📰 In the News Last Week
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🔥 Final Thought: SEO in 2025
Traditional content isn’t enough. Be the source of knowledge, not just another blog post. What’s your next move?
🚀 See you next Tuesday!
Shane Barker