[Podcast] -- Ted Rubin -- 20th April (3rd List)

I am sure that on some level, COVID-19 has impacted your business.

It’s a sad situation, I know.

But that doesn’t mean we can forget our customers.

We will still need them after the crisis is over.

This means we need to continue building relationships with them.

And that is where RoR comes in.

RoR or Return on Relationship refers to the accrued value you get from growing strong relationships with your customers.

And during this time of the crisis, you need it more than ever.

You need to find ways to build strong relationships that lead to customer loyalty even after the crisis is over.

To help us out with RoR, I interviewed Ted Rubin on my latest podcast episode.

He is an evangelist of RoR, a CMO at Photofy, and a keynote speaker.

Based on the interview, I’ve put together this guide on ways you can reach out to your customers during the crisis.

Check it out hereThank You!Shane