Podcast - Simon Yencken - Fanplayr

A lot of people talk about understanding consumer behavior and using it to your advantage. But how many of you actually understand what it is all about?

Not 100%, right?

To help you get more insights about using AI-powered behavioral data, I recently invited Simon Yencken to my podcast. He is the Co-Founder and CEO of Fanplayr, which uses behavioral segmentation patented technology to help businesses increase their conversion rates.

You can find the episodes here:

• Fanplayr and the technology behind it

• The role of AI in customer service

• Why behavioral data matters for businesses

Tune in now to listen as Simon talks about it all.

If you like what you hear, make sure to subscribe to my podcast for more awesome conversations.

Shane