[Podcast] -- John Bruno -- 4th List

If you ask most marketers, running B2C campaigns is much easier than running B2B ones.

Furthermore, you can't just rely on triggering customer’s emotions.

No.

It takes more than that.

In fact, you need to streamline their experience and make it so compelling so that you can even cross-sell products they've not tried before.

But how can your B2B brand achieve this?

John Bruno, VP of Commerce Strategy at PROS, joins us on my latest Marketing Growth Podcast episodes for an all-round look at everything B2B marketing. 

Tune in for practical insights into:

• B2B omnichannel marketing

• Future B2B ecommerce trends

• The recipe for effective B2B marketing strategies

Enjoy!

Shane Barker 

P.S. On my next episode, I host the CEO of AltAgency, Greg Hickman. He is an expert in funnel building, marketing automation, and mobile marketing.