If you want to improve your search rankings, you need to understand how the Google RankBrain algorithm works. And you need to understand how machine learning interprets a search query.  RankBrain doesn’t just rely on keywords, but also looks at patterns that search keywords form.  For a better understanding of the RankBrain algorithm and how it can help your rankings, read our post on, “How to Optimize for Google RankBrain: Find Out How Vulnerable Your Rankings Are.”