💃Ladies First: YouTube's Top Queens Take Over 2023!

Hi, Shane here

Welcome back to my weekly newsletter, Marketing Mix by Shane! Today, I want to take a moment to celebrate the amazing women of YouTube.

From beauty and fashion to comedy and gaming, female YouTubers are taking the platform by storm and I couldn't be more excited.

In this week's edition, I’ll be focusing on: 

• The top female YouTubers, and what you can do to find YouTube success, just like them!

• This week’s featured tool

• The latest in marketing and tech gossip

• The latest updates from my blog

5 of The Top Female YouTubers in 2023

1. SSSniperWolf - SSSniperWolf is a popular YouTube channel that focuses on gaming content. The channel is run by Lia, a British-American gamer and internet personality who has gained a massive following for her entertaining gameplay videos and engaging commentary. With over 30 million subscribers, SSSniperWolf is one of the most popular gaming channels on YouTube and has inspired countless viewers to explore new games and gaming strategies.2. LovelyLo - LovelyLo's YouTube channel might only be 4 months old. but she's already gained over 500K subscribers. What makes some of her funniest content, is when she is gaming using a voice changer to prank unsuspecting players. 3. Zoella - With over 11 million subscribers, Zoella is a true YouTube sensation. Her channel focuses on all things beauty, fashion, and lifestyle, and her videos are both entertaining and informative. She has recently branched out creating family content and a lot of daily vlogging.4. Rosanna Pansino - If you're a foodie, you need to check out Rosanna Pansino's channel. Her baking videos are a delight to watch, and her charming personality makes you feel like you're right there in the kitchen with her.5. NikkieTutorials - Nikkie Tutorials is a well-known YouTube channel that is focused on makeup and beauty tutorials. The channel is run by Nikkie de Jager, a Dutch makeup artist and beauty vlogger, who has gained a massive following for her creative makeup tutorials and beauty tips.Now, I know what you're thinking - how can I increase my own YouTube subscribers? Well, I’ve got some valuable tips to help you grow your audience:

• Engage with your audience - Nothing is more important in today’s social media landscape than engaging with your audience. Respond to comments and messages from your viewers, and ask for their feedback on your videos. Use other platforms such as Discord and Twitch to create a community for your brand.

• Collaborate with other YouTubers - Working with other creators in your niche can help you reach new audiences and gain new subscribers.

• Use keywords in your video titles and descriptions - This helps your videos show up in search results and makes it easier for people to find your channel.

• Promote your channel on social media - Share your videos on Twitter, Instagram, and other social media platforms to reach a wider audience.

• Create compelling thumbnails - Your video thumbnail is the first thing people see, so make sure it's eye-catching and accurately represents your video content. Use high-quality images, bright colors, and clear text to grab people's attention.

• Make use of YouTube's features - YouTube offers a variety of features, such as end screens and annotations, that can help you promote your channel and drive more engagement. Experiment with different features to see what works best for your content.

• Host giveaways and contests - Everyone loves free stuff, so consider hosting a giveaway or contest to incentivize people to subscribe to your channel. Make sure the prize is relevant to your channel and valuable enough to attract people's attention.

• Optimize your videos for search - Use relevant keywords in your video title, description, and tags to help your videos show up in search results. You can also include keywords in your video script to help with optimization..