😱It’s all over! AI is taking over...

😱It’s all over! AI is taking over...

April 20, 2023

Hi, Shane here

Welcome back to my weekly newsletter, Marketing Mix by Shane! I am excited to bring you the latest news and updates in the ever-evolving world of digital marketing. And no… AI did not write this newsletter… Or did it? 

In this week's edition, I’ll be focusing on: 

  • The impact of ChatGPT on search engine results pages (SERPs) and how to optimize your content accordingly.

  • This week’s featured tool

  • The latest in marketing and tech gossip

  • The latest updates from my blog

ChatGPT: How AI Writing Will Affect SERPs in the Future

As artificial intelligence (AI) continues to shape the landscape of digital marketing, ChatGPT, a powerful language model developed by OpenAI, is gaining significant attention.By analyzing language patterns and generating human-like responses, ChatGPT has the potential to revolutionize how search engines rank and display content on SERPs. ChatGPT uses machine learning to generate text-based responses based on the input it receives. It can engage in conversation-like interactions and provide detailed answers to user queries. Search engines like Bing are already making use of this technology, and other search engines will eventually follow.This is especially true for Google’s Search Engine. Google’s latest updates this April is a direct response toward AI, as Samsung was rumored to be looking at changing out Google’s Search Engine with Bing’s Search Engine as the default search engine on their mobile devices.This is due to Bing integrating a mix of Microsoft’s Prometheus model and OpenAI’s model into their core search algorithm. This has sent Google into panic, as they are quickly getting together their very own AI model to integrate within their search engine.This could potentially affect how websites are ranked on SERPs. Websites that are optimized for ChatGPT-generated queries and responses may see an increase in their organic search rankings within the coming months on Google’s Search Engine.

Here’s why:

  1. ChatGPT's ability to generate conversational responses could potentially result in the inclusion of more conversational snippets or rich results in SERPs. These could be displayed in featured snippets or other rich result formats, providing more interactive and conversational answers to user queries directly on the SERP, and potentially changing the way users interact with search results.

  2. As AI algorithms like ChatGPT become more sophisticated in understanding user intent and context, search engines may adjust their ranking algorithms to prioritize content that aligns with the conversational nature of user queries. This could result in changes in the rankings of websites and content in SERPs, with a potential emphasis on conversational and user-friendly content.

  3. ChatGPT and other AI algorithms will likely shift focus toward content that has higher engagement rates and page on time, as such content most likely provides users with value.

  4. ChatGPT’s conversational nature will also lead to an increase in focus on conversational language, as well as the user experience on websites. This can already be seen in the recent April Google Updates.

AI’s implications for SEO are huge, as websites will need to optimize their content to align with how AI language models interpret search queries and generate responses. 

Some adjustments you can make to optimize your content are:

  • Focus on engagement and behavior signals: As AI might have a hard time distinguishing relevance between two similar articles, they might increasingly rely on other factors such as bounce rates and time on page to assess the relevance and quality of content.

  • Focus on conversational language: ChatGPT responds better to conversational language, so creating content that mimics natural conversations can be beneficial.

  • Provide detailed answers: ChatGPT aims to provide comprehensive responses, so creating content that answers user queries in a detailed and informative manner can be advantageous.

  • Anticipate user intent: ChatGPT can generate responses based on user intent, so understanding and anticipating user intent when creating content can help improve SEO performance.

ChatGPT's impact on SERPs and SEO strategies is an important development to watch in the ever-evolving digital marketing landscape. 

By understanding how ChatGPT interprets search queries and generates responses, SEO professionals can optimize their content and websites to stay ahead in the game.

Shane’s SEO Toolset

  • Semrush - The all-in-one SEO platform (30-day free Pro trial!)

  • WordStream - Find the best keywords to use for free.

  • Linkody - Easily track your link-building campaigns (30-day free trial!)

  • Canva - Create high-quality infographics, images, and videos (30-day free trial!)

  • ChatGPT - Easily create content outlines and get new ideas using the latest in AI technology.

If you’re looking for a comprehensive list of tools, 

.

To learn the ins and outs of my SEO strategy, I’ve compiled two decades’ worth of experience into this 72-minute online SEO course. It’s totally free, and throughout the four modules, you’ll learn all the secrets SEO has to offer.