Influencer Marketing Agreement -- [6 June 2018]

The relationship between a brand and its influencer(s) is similar to an association with freelancers. It includes a company making a legal affiliation with an independent freelancer.

But influencer marketing campaigns could create confusion between the brand and the influencer.

So it’s necessary that you prepare an influencer marketing agreement in which each party is clear about their rights and obligations. Without a detailed influencer marketing agreement, influencers can be the victim of FTC criticism, low campaign performance, and more.

To get a better understanding of how an agreement can be prepared, and how it can help to protect your company’s needs and the influencer’s rights, I’ve written this post:

“Influencer Marketing Agreement – Learn All About It!”