🤔How to Humanize Content in the AI Age

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Read time: 6 minutesHey, Shane here,In this digital era, platforms like Reddit, Instagram, and TikTok thrive, showcasing a universal yearning for authentic human interaction and content that truly resonates. For brands, this means putting authenticity first, focusing strategies on user needs, and drawing from the diverse experiences and insights of real people.In today’s newsletter, I’ll show you how you can infuse humanity into your brand and forge deeper connections with your audience.

What you’ll find in this week’s newsletter:

• 5 ways to make your content more human in the AI age

• Featured tool of the week

• New on the blog this week

5 Ways to Make Your Content More Human in the AI Age

Here's a distilled guide to ensuring your content feels personal, authentic, and engaging, even as we embrace AI technologies.

1. Prioritize User Needs Over Search Volumes

The advent of generative AI has shifted the content creation landscape. What used to be a race to cover every conceivable keyword has now become an opportunity to create meaningful, user-centric content.Dive deep into understanding your audience's journey, moving beyond mere search volumes to deliver content that addresses real needs and sparks genuine interest.Semrush’s Topic Research tool shines here as an invaluable tool, offering deep insights into what your audience is searching for, beyond just volume. It helps you identify trends and pain points, ensuring your content is not just found, but also cherished.

2. Harness Insights From Sales and Support Teams

Your sales and support teams are goldmines of insights about your users. Use their conversations and feedback to tap into your audience's pain points, preferences, and how they perceive your brand compared to competitors.This approach helps tailor your content more effectively and fosters a deeper connection with your audience by speaking their language and addressing their concerns directly.Vista Social can help amplify these insights by allowing you to engage directly with your audience on all social media platforms together, fostering a community, and gathering authentic feedback that can inform your content strategy.

3. Empower Your Experts to Share Their Knowledge

The expertise within your team is invaluable. Collaborate with internal experts to produce content that showcases authentic knowledge and insights. If time constraints are an issue, consider partnering with ghostwriters to help translate this expertise into compelling content.To help save some time, you can also make use of tools such as ProWritingAid to ensure their insights are communicated clearly and effectively. This tool not only enhances writing quality but also ensures the authentic voice of your experts shines through, making your content both authoritative and relatable.To learn how ProWritingAid can help your team create clearer, authentic content, click on the video below.

4. Share Authentic Stories and Perspectives

Let the unique voices of your team and clients shine through in your content. People crave authentic experiences and perspectives, which makes sharing real stories and personal insights a powerful way to engage your audience.Google's recent SERP features, emphasizing discussions, forums, and personal experiences, underline the importance of offering content that provides genuine, human insight.Tools like InVideo come in handy here, allowing you to create captivating video content that brings the personal stories of your team and clients to life. Whether it's through engaging video testimonials or behind-the-scenes glimpses, InVideo helps you translate authentic experiences into compelling visual narratives.

5. Engage with Influencers for Authentic Advocacy

In the quest for authenticity, as mentioned in point 4, influencer collaborations remain a powerful strategy.Heepsy is a perfect tool for identifying influencers whose values align with your brand, enabling you to create partnerships that feel genuine and resonate with your audience. Through authentic storytelling and shared values, these collaborations can amplify your message and deepen your brand's human connection.As we tread further into the AI age, bridging the gap between technology and the human touch becomes increasingly crucial. Users are drawn to authenticity and personal connection, making it essential for brands to focus on genuine interactions and content that resonates on a human level.By prioritizing authenticity, leveraging internal expertise, and embracing your brand's unique stories and perspectives, you can create content that captures attention and fosters lasting connections.Remember, in the digital realm crowded with AI-generated content, the most enduring connections are those that feel unmistakably human.