How to Get Your New Site Noticed by Google (Fast!)

Hello fellow SEO enthusiasts,

Launching a new site is exciting, but how can you get it noticed by Google as quickly as possible? Google’s own John Mueller recently shared an essential SEO tip that can help you get your site indexed faster.

In this newsletter issue, I’ll explore the details regarding this indexation tip and provide you with my own SEO insights.

In this newsletter, you’ll find:

• Google's latest SEO advice for new websites

• Shane’s top tips for optimizing new sites

• Featured Agency of the Week

• New on the blog

Google’s SEO Tip to Get New Sites Picked Up Faster

Launching a new website can be exciting but also challenging. In a recent post, Google’s John Mueller shared key advice on how to get your new site indexed by Google quickly. 

His tip was simple but critical: avoid using generic server or CMS holding pages before your website is ready. Doing so can significantly delay the indexing process, making it harder for your site to be recognized as live.

John Mueller’s Post: What You Need to Know

A Reddit user posted a great question over on r/SEO. Here’s the post below.

The user asked what some of the most important things are to do when launching a new domain. Google’s very own John Mueller had some great advice to offer.

John Mueller’s post on Reddit emphasized a common mistake site owners make: using default holding pages. 

When Google encounters these, it assumes your site isn’t fully live or ready for visitors. This can push back the timeline for when your site is properly indexed and recognized as a legitimate website.

Instead, Mueller recommends keeping the DNS disabled or setting up a custom “Coming Soon” page until the site is fully operational. This prevents Google from discovering an empty or placeholder page, helping your site gain traction faster once it goes live.

Here’s why this matters:

• Default holding pages: Google identifies these as a signal the site is not ready, which can delay indexing.

• Custom placeholder: By showing something personalized, you give Google a clearer indication that the website is in progress, speeding up recognition.

Mueller’s advice highlights the importance of careful technical decisions even in the early stages of a site’s launch. But there are plenty of other important things to remember when launching a new website.

Shane’s Tips for Launching a New Website

When launching a new site, optimizing it from day one ensures faster indexing and better SEO results in the long run. 

Here are my essential tips:

1. Use a “Coming Soon” Page with a Purpose

Indeed, John Mueller’s tip is very important. Instead of using a default holding page, set up a customized “Coming Soon” page. Include a brief intro about your business and what visitors can expect when the site goes live. Adding a newsletter signup or social links also engages users early.

2. Submit Your Site to Google Search Console

This may seem obvious, but submitting your new site to Google Search Console is crucial. It lets Google know about your website, so it starts crawling as soon as possible. Don’t wait too long to take this step!

3. Optimize for Speed from Day One

One of the first things Google looks at is page load speed. Ensure you’re using a fast hosting service, compress images, and enable caching for faster load times. Tools like PageSpeed Insights can help you fine-tune this aspect.

4. Build Strong Internal Links Early On

Creating a logical internal link structure helps Google’s crawlers easily navigate your site, improving indexing efficiency. When possible, add internal links to core pages like your homepage, contact page, and key content pieces.

5. Start with High-Quality Content

Launch your site with a few high-quality pieces of content rather than a nearly empty site. Focus on evergreen topics related to your niche to drive long-term traffic. Google will pick up on this as a signal that your site is useful and relevant.

6. Use Social Media to Announce the Launch

Promote your new site on social platforms. This can help drive immediate traffic and potentially get more engagement, which sends positive signals to Google. The more buzz you create early on, the quicker your site will gain momentum.

Optimizing your website from the start is essential to ensure fast indexing and good SEO performance. Following John Mueller’s advice on avoiding generic holding pages and making smart technical decisions can help your site get recognized faster by Google. 

Combine this with effective SEO strategies like optimizing for speed, using internal links, and launching with high-quality content to set the foundation for long-term success.

Agency of the Week

The Motherhood

The Motherhood is a full-service influencer marketing agency specializing in connecting brands with top influencers to drive campaigns with purpose. Their hands-on approach ensures that each brand message reaches the right audience with maximum impact. Their team combines creative strategies with data-driven insights to deliver outstanding results for every project.

Key Features:

• Influencer partnerships: Tailored influencer marketing strategies.

• Campaign execution: Full-service campaign management, from strategy to execution.

• Data-driven insights: In-depth analytics and performance tracking.

• Brand collaborations: Authentic, long-term partnerships with trusted voices

Interested in elevating your brand with influencers? 

Looking for more in-depth strategies and exclusive content?

Check out my Gumroad page for courses, guides, and tools that can help take your digital marketing to the next level. Whether you're looking to master SEO, influencer marketing, or content strategies, I've got resources to get you there. Plus, you'll find some free content to help you get started right away!

Visit my Gumroad page and explore everything I have to offer!

In the Blog This Week!

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If you have any specific questions or topics you'd like us to cover in future newsletters, please feel free to reach out. We'd love to hear from you!

To your content marketing success,
Shane Barker