🚨How to Get Positive Amazon Reviews ASAP!

🚨How to Get Positive Amazon Reviews ASAP!

May 30, 2024

Disclosure: This content may contain few affiliate links, which means if you click on them, I will get a commission (without any extra cost to you).

Read time: 5 minutesHey there, Amazon sellers!Are you looking to boost your Amazon sales and stand out in the crowded marketplace? Positive reviews are your secret weapon! This week, we're diving into the strategies for getting those all-important positive reviews quickly and legally. Plus, we're spotlighting a powerful tool that can supercharge your B2B lead generation. Let's unlock the secrets to Amazon success and explore how UpLead can transform your sales approach!

What you’ll find in this week’s newsletter:

  • How to get positive reviews on Amazon

  • The featured tool of the week

  • New on the blog

How to get positive reviews on Amazon in 2024

Getting positive reviews is important for any successful Amazon seller, but getting them can be tricky. To fully grasp the ins and outs of how to get positive reviews, you also need to understand Amazon's review policy.

Understanding Amazon’s Review Policy

Amazon has stringent rules to maintain the authenticity of reviews. Here’s what you need to know:

  • No incentivized reviews: Offering products at a lower price or for free in exchange for reviews was banned in 2016. You can’t offer any financial rewards, discounts, free products, or other compensation for reviews.

  • No self-reviews: Sellers are prohibited from reviewing their own products or those of competitors. This rule also applies to friends, family members, and employees.

  • No cherry-picking reviews: You cannot ask for only positive reviews. Encouraging satisfied customers to leave reviews on Amazon while directing unsatisfied ones elsewhere is prohibited.

  • No influence on review changes: While buyers can choose to edit or remove their reviews, sellers cannot offer refunds or other compensation to influence this decision.

Strategies to Get Positive Reviews on Amazon

Here are five steps to gather positive reviews without violating Amazon’s policies:

1. Request Reviews from More Buyers

The best way to get more Amazon reviews is by actively requesting them. Use Amazon’s Seller Central platform to contact buyers through templated Buyer-Seller messages or the Request a Review button. This method sends out a compliant request for both seller feedback and product reviews.To scale your efforts, consider using third-party tools like SellerTools from Carbon 6, which automates the process of sending review requests. You can also reach out to your non-Amazon buyers through email lists, social media groups, external ads, influencer relationships, and affiliate connections, asking them to leave reviews on Amazon.

2. Time Your Review Requests CorrectlyTiming is crucial when requesting reviews. Amazon allows review requests within 30 days of order completion. Here are some guidelines:

  • Small consumables: Send requests a few days after delivery.

  • Longer-lasting products: Send requests 14-21 days after delivery.

  • Early holiday gifts: Send requests a few weeks after delivery.

  • Late holiday gifts: Send requests right after the holiday.

Each product is unique, so tailor your requests accordingly. FeedbackFive can help you send unique requests for each item.

3. Make Your Buyers Your Biggest FansBefore requesting reviews, ensure your customers are satisfied. Exceed their expectations from the start by:

  • Selling quality products: Only a high-quality product will receive positive reviews. Test everything extensively before launching.

  • Providing excellent customer service: Communicate with your customers about their orders and resolve issues quickly. If you can resolve a problem, ask for a review afterward.

  • Setting up pricing promotions: A good deal makes customers happy and more likely to leave positive reviews.

  • Adding extra value: Include small bonuses, fun branded stickers, or helpful handouts to make a favorable impression.

4. Turn Negative Reviews into an Asset

Negative reviews can be valuable if used correctly. Monitor your reviews for trends and make necessary changes to your products or listings. For example:

  • Improving products: Address recurring issues mentioned in reviews.

  • Editing product listings: Correct misleading or incorrect information.

  • Changing suppliers: Hold suppliers accountable if problems persist.

  • Use tools like SellerTools to monitor and address negative reviews promptly.

5. Use Amazon’s Contact Customer FeatureAmazon’s Contact Customer feature allows Brand Registry sellers to send direct messages to buyers who left critical reviews. This feature helps improve the customer’s experience with your brand, potentially leading to the removal or change of negative reviews.Getting positive reviews on Amazon requires a strategic approach that adheres to Amazon’s guidelines. By actively requesting reviews, timing your requests correctly, ensuring customer satisfaction, leveraging negative reviews, and using Amazon’s Contact Customer feature, you can boost your product ratings and build credibility.