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- ⚠️ Google’s Quality Guidelines Now Target Fake EEAT Content
⚠️ Google’s Quality Guidelines Now Target Fake EEAT Content
Google’s new update cracks down on deceptive content—here's what you need to know.
Shane Barker
May 06, 2025
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Disclosure: This content may contain few affiliate links, which means if you click on them, I will get a commission (without any extra cost to you).
📰 Tuesday Marketing Mix: Bite-sized and Actionable!
Hey marketers!
Google released significant updates to its Search Quality Raters Guidelines (QRG). The big news? It is now cracking down on fake EEAT content.
🤔 First Things First: What’s EEAT?
EEAT stands for:
Expertise
Experience
Authoritativeness
Trustworthiness
These factors help Google decide if your content deserves to rank. EEAT isn’t something you sprinkle onto your website—you merit these factors through genuine, credible content and transparent business practices.
🚨 What’s Fake EEAT Content?
Google now clearly defines "Fake EEAT" as content that deceptively presents itself as trustworthy or expert-driven, such as:
Claiming a physical store location when there isn’t one.
Using fake AI-generated author profiles or images.
Falsely claiming credentials or expertise (like pretending a blog is written by medical professionals).
🔎 Google’s Updated Guidelines in Brief:
Google’s updated guidelines specifically targets:
Deceptive Purpose: Using deliberately inaccurate content to mislead for financial gain.
Fake EEAT: Using false business info, deceptive author bios, or fabricated expertise.
Misleading Design: Adding buttons or links that trick users into unintended actions or titles that misrepresent page content.
✅ Why Should You Care?
Google is pushing authenticity harder than ever. Prioritizing genuine content and transparency in your SEO strategy are not just good practices—they are becoming essential to ranking well and maintaining trust.
This means:
Clearly stating genuine credentials and expertise.
Avoiding misleading or exaggerated claims.
Ensuring your business details (location, hours, contact info) are accurate across all platforms.
Stay authentic, stay ahead!
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With Google's latest crackdown on fake EEAT content, how prepared are you? |
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To your content marketing success,
Shane Barker