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- 🧹 Google Just Cleaned House (and Your Content Might Be Next)
🧹 Google Just Cleaned House (and Your Content Might Be Next)
If your SEO strategy includes scaled or generic content... brace yourself.
Shane Barker
April 08, 2025
In partnership with
Disclosure: This content may contain few affiliate links, which means if you click on them, I will get a commission (without any extra cost to you).
📰 Tuesday Marketing Mix: Quick, Actionable, and Interactive!
👋 Hey there, marketer!
This week’s update is short, sharp, and SEO-focused. Google’s March Core Update is still shaking things up, and we’re diving into the most significant takeaways you need to know—fast.
🧠 Hot Take: Google’s Not Buying Your BS Anymore
If you’re still publishing AI-generated fluff or bloated listicles… this update’s coming for you.
🚫 Scaled content (AI or human) = problem
🚫 EEAT = can’t be “added”
🚫 Filler = bad UX = lower quality = bad rankings
📣 John Mueller didn’t hold back:
“Sorry, you can’t sprinkle some experiences on your web pages. That doesn’t make any sense.”
🔍 Micro Breakdown: Where This Came From
Much of the update's direction comes straight from Google Search Central Live NYC, where both John Mueller and Danny Sullivan spoke on:
EEAT confusion (SEOs, stop trying to "add" it)
Scaled content issues (doesn’t matter if it’s AI or human)
Quality Rater Guidelines getting stricter on fillers
“We don’t care how it’s made. Scaled content is going to be an issue.” — Danny Sullivan
⚡️ Quick Marketing Hack: Audit Your Content for “Skip to Recipe” Syndrome
Recipe sites are notorious for filler. But here’s the thing—it’s not just them.
Ask yourself:
✅ Does your page solve the user’s question above the fold?
✅ Are you hiding value behind 500 words of fluff?
✅ Could a user skim and still win?
Trim the fat. Lead with value. Always.
🚀 Featured Tool of the Week:
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Feel confident adding OOH and see what is possible with OneScreen.
What’s your top SEO priority post-March update? |
Looking for more in-depth strategies and exclusive content?
Check out my Gumroad page for courses, guides, and tools that can help take your digital marketing to the next level. Whether you're looking to master SEO, influencer marketing, or content strategies, I've got resources to get you there. Plus, you'll find some free content to help you get started right away!
Visit my Gumroad page and explore everything I have to offer!
📰 In the News Last Week
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🔥 Final Thought: SEO in 2025
Traditional content isn’t enough. Be the source of knowledge, not just another blog post. What’s your next move?
🚀 See you next Tuesday!
Shane Barker