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Read time: 4 minutesHey there! Shane here,Creating top-notch content consistently requires a solid plan, and that’s where content briefs come in. A content brief is a document that outlines the guidelines for your content creation, ensuring that your team aligns with the goals, tone, and target audience. In our latest blog post on ShaneBarker.com, we dive into the essentials of crafting the perfect content brief, covering key components like project overview, SEO guidelines, content structure, and more.In this week’s newsletter, I’d like to shortly go over the basics, as well as give away our very own free content brief template!

What you’ll find in this week’s newsletter:

• How to create a content brief + a free template

• Featured tool of the week

• New on the blog

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What is a Content Brief?

A content brief is a document that outlines all the essential details your writers need to create high-quality content that aligns with your brand’s goals. It ensures consistency, improves efficiency, and helps your team deliver top-notch content every time.

The Key Components of a Content Brief

1. Project overview: Define the content's purpose, target audience, and key messages.

2. SEO guidelines: Include target keywords, meta title, meta description, and internal linking strategies.

3. Content details: Specify the title, word count, format, tone, and style to maintain consistency.

4. Content outline: Provide a structured article outline to guide the writer through the content creation process.

Why Should You Use a Content Brief?

Using a well-crafted content brief ensures alignment across teams, improves productivity, and consistently produces high-quality content. It also provides a benchmark for tracking the success of your content through specific goals and metrics.Download our free content brief template below to enhance your SEO content strategy and ensure every piece aligns with your brand’s voice and objectives.