Friday Weekly #1

Recently, Facebook and Instagram went down. And just like thousands of other businesses, my scheduled posts didn’t make it to people’s feeds.

Businesses lost a lot of opportunities during just 6 hours of downtime. What if Instagram was to shut down forever one day? How will you make up for the loss of thousands of followers?

Well, there is one channel you’ll never lose. That is your own email list.

Many of you might not know that email generates $42 for every $1 spent. You just need to learn how to leverage it efficiently.

Here are a few quick tips:

• Use your website to encourage people to join your email list.

• Design aesthetically pleasing emails using free email template builders.

• Take advantage of tools like AWeber and Mailchimp to automate email scheduling and performance tracking.

• Experiment with your email copy, design, and CTA through A/B testing to get the most out of your email campaigns.

Do you want us to help you with email copywriting, blogger outreach, promotional campaigns, and more? Contact us today for fully managed services.

Let’s talk soon!

Shane