Elevate Your SEO with E-A-T 🚀

Elevate Your SEO with E-A-T 🚀

April 13, 2023

Hey, Shane here,

Welcome to my brand new, redesigned weekly newsletter,

Marketing Mix by Shane

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To start things off, here’s what you’ll find in today's email:

  • 10 ways you can improve your website’s E-E-A-T

  • This week’s featured tool - Wordtune

  • The latest in marketing and tech gossip

  • The latest updates from my blog

10 Ways to Improve E-E-A-T on Your Site! 

Creating an

that works can be a daunting task. But don’t be afraid, because there’s one simple abbreviation to follow when planning your SEO goals, and that’s E-E-A-T.

E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness.

Google uses E-E-A-T as a way to measure the value and credibility of the content on a website, thus deciding whether your content is worthy of ranking high on a search page.

Does E-E-A-T Impact SEO?

Yes! Google wants to ensure that when a user searches a topic, they are offered quality links with content that satisfies user intent. That makes E-E-A-T a crucial component of your SEO strategy, as any content you create should take it into consideration.

Danny Sullivan, the founder of Search Engine Watch, and who works with Google, himself tweeted that E-E-A-T is indeed a ranking factor. 

(Source)

10 Ways You Can Improve Your E-E-A-T

Improving your E-E-A-T isn’t difficult. Here are 10 ways you can improve your content’s E-E-A-T:

  • Prove experience: Experience is key, and making sure that you share your personal experiences and opinions is an excellent way to increase the quality of your content.

  • Add credibility signals: Demonstrate credibility on your website by adding things like an “about me” page, links to other companies or publications you’ve worked with, customer reviews, and contact information.

  • Keep content up to date: Content that isn’t up to date holds no value to users and their search intent. You need to ensure the content on your website is periodically updated. And all content on your site provides some sort of first-hand experience.

  • Build your social media presence: Google keeps a close eye on what the public is saying about you and your website. Try getting communities talking about your brand on social media platforms and forums such as Instagram, Quora, LinkedIn, and Facebook. 

  • Cite sources: If you don’t have direct experience, you can still make use of credible sources to add value to your content.

  • Provide courses or lessons in your profession: Nothing says I’m an expert in my field, like a great guided course or ebook. Make sure to link to these on your website, as they too make for great credibility signals.

  • Try to source quality backlinks: Getting quality backlinks is difficult, and can take a while. Avoid using any black hat tactics to get backlinks. Instead, try using sites such as HelpAB2BWriter and HARO as a source to get links back to your site.

  • Add disclaimers: Content that is sponsored or has affiliate links, should clearly tell readers that it’s sponsored or commissioned.

  • Use third-party reviews: Great reviews on Google, as well as on other third-party review sites help build credibility and authority in your niche.

  • Add clear winners in listicles and comparison posts: Adding sections like “why you should choose x” or “this tool is the winner because” shows your first-hand experience and creates high-value content.

When E-A-T first rolled out it seemed that it was an important part of websites in YMYL niches. But with AI-generated content becoming increasingly popular, E-E-A-T has become a lot more important for not only YMYL sites but most websites on the internet.

If you’d like to find out more about E-E-A-T, SEO, and how you can improve your site’s SERPs, check out my blog.

Shane’s SEO Toolset

  • Semrush - The all-in-one SEO platform (30-day free Pro trial!)

  • WordStream - Find the best keywords to use for free.

  • Linkody - Easily track your link-building campaigns (30-day free trial!)

  • Canva - Create high-quality infographics, images, and videos (30-day free trial!)

  • ChatGPT - Easily create content outlines and get new ideas using the latest in AI technology.

If you’re looking for a comprehensive list of tools,

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To learn the ins and outs of my SEO strategy, I’ve compiled two decades’ worth of experience into this 72-minute online SEO course. It’s totally free, and throughout the four modules, you’ll learn all the secrets SEO has to offer.

This Week’s Featured Tool

Wordtune

If you're a freelance writer or blogger, or if you just enjoy writing for fun, you've probably heard of Wordtune. This AI-based writing and editing tool claims to be able to help you write better and faster.

You can use Wordtune to improve your writing in several ways, including:

  • Rewriting or rephrasing your sentences or paragraphs

  • Making the tone of your writing more casual or formal

  • Shortening your sentences or paragraphs to convey your messages concisely yet clearly

  • Editing your text for clarity and conciseness

  • Suggesting improvements in terms of grammar, spelling, and punctuation

Wordtune is a multi-platform AI-writing assistant that works where you do. This means it's available as your personal writing assistant across all your favorite websites, including:

  • Google Docs

  • Gmail

  • Chrome extension

  • Microsoft Word (add-in)

  • LinkedIn

  • Facebook

  • Twitter

  • Slack (web version)

The best part? It’s completely free to use!

Not convinced? Read my full Wordtune review before you make your decision.

What Happened This Week?

Here are the latest happenings in digital marketing this week:

Social media is taking over search engines as the primary source for accessing online content, presenting new opportunities and challenges for digital marketers. To stay relevant, businesses should adapt their strategies to engage with audiences on social media.

With the threat of a TikTok ban, brands are increasing their spending on influencer marketing. Discover more about this trend in this Marketing Dive article.

What Users Are Reading From My Blog

Here are the latest articles from ShaneBarker.com:

Learn how to advertise on Instagram with this comprehensive guide. Discover the different types of Instagram ads, how to set up a campaign, and tips for creating effective ads.

Gain practical and actionable advice on improving your content strategy, attracting organic traffic, and improving search engine rankings. It's a must-read if you’re looking to take your SEO content strategy to the next level.

Curious about dropshipping? This blog post explains what it is, how it works, and tips for running a successful dropshipping business.

That’s all for this week’s newsletter, for more on the latest digital marketing trends, tips, and information, head on over to ShaneBarker.com.

See you next week,

Shane

Have any recommendations, feedback, or questions about the new newsletter? Don't hesitate to

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