[Corona] -- Covid-19 Awareness -- 25th March

Hey,

How are you holding up?

I know, these are challenging times for all of us and I’m sure this is the 9,994th email you have received talking about this ugly virus! 

I don’t want to go into statistics about how it will affect us locally or globally as you can look out your window or turn on the news for that (for good or bad). ;/ 

I'm a very optimistic person when it comes to my life and it is sometimes hard to see the silver lining when we are in the middle of unprecedented, crazy times. 

But I want you to remember:

Things WILL get better. :)

This crisis situation won’t last forever.

Sure, things will slow down for a bit as we practice social distancing and isolation from the typical way we are used to living our lives. 

We all (well most) understand that, in the long run, it's the best course of action to flatten the curve (I know you hate hearing these same words over and over but we need to do it). 

During this time of isolation, my plan is to help as many businesses as possible through my content. 

Step #1: We need to shift our perspective.

As people stay at home, they are spending more time than ever online. 

Fact: My sites has seen a 5% increase (250 new visitors per day) day after day and it will only get better over the next few weeks and months.

It’s the right time to reach out to your audience on social media and show them your empathy as we are in this together.

To bring your community together, create relatable content that shows you care about your customers. 

Content that is centered around staying healthy and keeping mental well-being in-check can help you stay relevant. 

During this topsy-turvy time, consumers need reassurance and support from the brands that they love.

To weather this storm, you also need to be ready to pivot your business strategy. 

• If your gym is shut down, why not give your customers an online workout class? 

• If you run a coffee shop, can you shift to selling bags of ground coffee online instead of hot lattes?

• If a seminar or an in-person event gets cancelled, is it possible to move it online?

It’s never been more important for businesses to go digital.

Step #2: As travel is restricted, spend more of your time/budget on writing content. And keep in mind that local SEO has become more necessary now than ever.

Fact: Most companies stop their marketing campaigns during hard times and will lose rankings and lose touch with their customers.  This is NOT a good move!

Being proactive by optimizing your site for SEO and writing content is crucial now to get to the top of Google while your competitors are stagnant.

“Go digital” — that should be your mantra for resilience.

Hang in there, we’re going to come out stronger.

If you want me to check your website, just email me your URL and I will do a free content and SEO assessment.

All the best, and keep smiling because the world needs you!

Shane Barker