Boost Your Rankings: A Beginner’s Guide to Technical SEO

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Read time: 8 minutesHey SEO enthusiasts!This week, we’re diving deep into the foundations of technical SEO. Understanding and mastering technical SEO is crucial for improving your website’s performance in search results. Whether you’re a newbie or looking to refine your skills, this guide will provide valuable insights to enhance your website’s SEO.

What you’ll find in this week’s newsletter:

• Boost Your Rankings: A Beginner’s Guide to Technical SEO

• Featured tool of the week

• New on the blog

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A Beginner’s Guide to Technical SEO

Technical SEO refers to optimizing a website's infrastructure to enhance its visibility and rankings on search engines. It involves improving various elements such as site speed, mobile-friendliness, and crawlability, ensuring search engine bots efficiently index and understand the site’s content.

Why Technical SEO Matters

Influencer marketing involves collaborating with influencers — individuals with a substantial and engaged following on social media platforms. These influencers can range from celebrities to industry experts and everyday people who have built a reputation around their knowledge, opinions, and lifestyle.

What is a Technical SEO Audit?

A technical SEO audit evaluates the technical aspects of your website’s SEO. It helps identify issues that might hinder your website’s performance in search results.Conducting regular audits is essential to keep up with changing algorithms and maintain your site’s health.

The Key Steps to Conduct a Technical SEO Audit

1. Start by Crawling Your WebsiteBegin your audit with a comprehensive crawl of your website using tools like Semrush, SpyFu, or DeepCrawl. These tools help identify issues such as broken links, duplicate content, and other SEO problems.

Tips for effective crawling:1. Remove duplicate content: Use Semrush to find and eliminate duplicate pages.2. Restrict indexation: Disallow pages like privacy policies that don’t need indexing.3. Provide URL parameters: Ensure Google Analytics recognizes parameters correctly.4. Fix redirects: Minimize redirects to optimize your crawl budget.Build High-Quality Backlinks2. Review your sitemapA clean, concise, and up-to-date sitemap is crucial. Ensure you register your website’s sitemap in the Google Search Console (GSC) account and it doesn’t include errors or unnecessary URLs.3. Check the browseable versions of your websiteEnsure that only one version of your website (HTTP vs. HTTPS) is browseable to avoid confusion and not send mixed signals to search engines.4. Inspect internal links A logical internal linking structure is vital.Check for:1. Click depth: Ensure important pages are within three clicks from the homepage.2. Broken links: Use WebSite Auditor to find and fix broken internal links.3. Orphan pages: Identify and link orphan pages to the main structure.5. Test site speed Site speed directly impacts user experience and SEO rankings. Use Google PageSpeed Insights to evaluate and improve your page load times.

6. Check HTTPS content Ensure all content is served over HTTPS. Address common HTTPS issues like mixed content and incorrect links to ensure site security and trustworthiness.

7. Use Google Analytics to compare site metricsVerify that Google Analytics is correctly reporting data. Compare site metrics to identify discrepancies and areas needing improvement.8. Perform a backlink audit

Backlinks are crucial for SEO. Use tools like Ahrefs and Semrush to audit your link profile, ensuring high-quality links and identifying toxic ones.

9. Re-crawl your websiteAfter addressing identified issues, request a re-crawl of your site via Google Search Console to update the index with your improvements.

Wrapping UpUnderstanding and implementing technical SEO is essential for your website’s success. Regular audits and staying updated with the latest SEO practices can significantly improve your site’s performance.Happy optimizing!