[Blog Post] -- rise of influencer marketing -- 24 April 2019

Influencer marketing has grown phenomenally in the last few years.

There has been a 1500% increase in the number of Google searches for “influencer marketing” over the last three years.

But how did influencer marketing catch the attention of marketers in such a short period of time?

Celebrity endorsements have existed for a long time but social media influencers are a new breed of stars.

It all started with a few ambitious brands like Daniel Wellington ditching the conventional advertising route.

Success stories of these brands motivated marketers everywhere to take a look at influencer marketing.

If you want to know more about this subject, check out my new article:

“The Rise of Influencer Marketing - All You Need to Know”