Hey,
Influencer marketing is an effective marketing strategy when you engage with the right influencers.
However, finding reliable influencers is a task in itself. To make this simpler, you should do influencer targeting.
Influencer targeting focuses on profiling influencers and then reaching out to relevant ones to pitch a collaboration.
I’ve come up with a complete guide to influencer targeting to help you start planning your influencer marketing campaigns today!
I’ve talked at length about this in my recent post:
A Complete Guide to Influencer Targeting - Everything You Need to Know
