[Blog Post] -- Content Marketing ROI -- 13 August

You have created compelling content and put it out there but what’s next? How do you know if your content is yielding the results you wanted?

Marketers are tracking their content performance through metrics such as page views, likes, and shares. But these are just a few aspects of your content performance.

You need to consider different metrics to measure the overall success of your marketing campaign.

In this article, we will tell you about how to measure the impact of your content and the different metrics you can use to calculate the ROI of your content initiatives.

“Content Marketing ROI: How to Calculate It”