[Americanoize] -- Newsletter 1 -- 4th List

I’ve been lucky to meet many brilliant influencers and entrepreneurs daily. And, one question they often ask me: What is the best advertising strategy today?

My favorite answer is Influencer Marketing.

Why so?

Because it’s a game-changer for brands. It’s simple. And it’s cost-effective.

You think I’m kidding?

No way! It’s producing an average earned media value of $5.20 for every $1 spend. And, that’s just for average sized brands with small budgets. 

That’s how micro-brands like Glossier and Daniel Wellington have made it big.

Are you behind the curve on this? Spending huge bucks on trade shows and ads? But why? 

Perhaps, you consider influencer marketing too costly or complex. Actually, it’s quite simple. In fact, you can do it yourself, without spending megabucks.

Don’t knock it until you try it. After all, you have nothing to lose and everything to gain. And, it sure beats hiring costly agencies to manage your influencer campaigns. 

You can always thank me later. 😊

Stay positive. Stay brilliant.Shane