AI Content is Under the Microscope🕵️‍♀️

Google's crashing the AI party, what can you do?

Author

Shane Barker
April 22, 2025

Disclosure: This content may contain few affiliate links, which means if you click on them, I will get a commission (without any extra cost to you).

📰 Tuesday Marketing Mix: AI Content Under the Microscope!

Hey marketers!

Google’s latest update is cracking down on websites with low-quality, AI-generated content. Today’s quick tips will ensure your content stays valuable, original, and safe from penalties.

🔥 Hot Take: AI Content Isn't the Problem—Lazy Content Is!

Google isn’t targeting AI specifically—it's targeting lazy, unoriginal content. The recent Quality Rater Guidelines update confirms it clearly:

"Almost all AI-generated content created with little effort or originality now earns a ‘Lowest’ rating."

Bottom line: If you use AI to mass-produce generic articles, you're in trouble.

🛠️ Marketing Hack: 3 Quick Fixes to Avoid Lazy AI Content

✅ Stop paraphrasing Wikipedia. Google sees right through it.
✅ Inject real expertise. Add original insights, opinions, or first-hand experiences.
✅ Use AI strategically. AI should support your writing process—not replace it entirely.

🚀 Featured Tool of the Week:

Grow smarter: Reallocate ad spend, boost ROAS with affiliates

Ad spend keeps climbing. ROAS? Not so much.

The smartest Amazon sellers aren’t spending more—they’re spending smarter.

The Affiliate Shift Calculator models what could happen if you reallocated a portion of your ad budget into affiliate marketing.

Built for sellers doing $5M+ on Amazon.

How Do You Use AI in Your Content Strategy?

What's your current approach?

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Looking for more in-depth strategies and exclusive content?

Check out my Gumroad page for courses, guides, and tools that can help take your digital marketing to the next level. Whether you're looking to master SEO, influencer marketing, or content strategies, I've got resources to get you there. Plus, you'll find some free content to help you get started right away!

Visit my Gumroad page and explore everything I have to offer!

📰 In the News Last Week

ChatGPT search is growing quickly in Europe, OpenAI data suggests | TechCrunch

ChatGPT search is growing quickly in Europe, according to data reported by OpenAI to comply with the EU's Digital Services Act.

techcrunch.com/2025/04/21/chatgpt-search-is-growing-quickly-in-europe-openai-data-suggests

6 health AI updates we shared at The Check Up

At The Check Up 2025, we shared more about our latest health AI research, partnership and product updates.

blog.google/technology/health/the-check-up-health-ai-updates-2025/?utm_source=ai.google&utm_medium=referral&utm_campaign=og

How To Build Consensus Online To Gain Visibility In AI Search

In AI search, short-term hacks are not sustainable. Instead, follow this proven model that builds a ladder of citations to increase your visibility.

www.searchenginejournal.com/how-to-build-consensus-to-gain-visibility-ai-search/541301

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🔥 Final Thought: SEO in 2025

Traditional content isn’t enough. Be the source of knowledge, not just another blog post. What’s your next move?

🚀 See you next Tuesday!

Shane Barker